Wanted: Your photos for featured pages
We need “hero” images like the one above
Notice the very tight crop above, Below is the original image, as photographed at Hanson House in Grayling using an iPad.
How to get your photos and your inn featured on laketolake
Depicting a B&B experience is the Number 1 goal for the top-of-Home-page photo. A secondary goal is to depict a Pure Michigan experience. If your photo is used, your inn’s name and a photo credit, if needed, will appear in the bottom right corner. We change the so-called “hero” image frequently.
Other prominent pages that use hero images are the Experience pages — 17 of them, or more. For the Foodie page, for example, it could be a yummy closeup of your breakfast entree. Or what about cocoa and cookies on a table in front of a fireplace? For the Autumn page, pumpkins and mums on your front porch. For the Romance page, a photo of a loving couple taking a selfie on your deck.
A fancy camera isn’t needed. Smartphones and tablets can do the job. Turn it sideways to get a horizontal image. Compose the photo to accommodate the extreme crop. Submit full-resolution, un-cropped photos.
- If possible, move what you’re photographing into the best possible natural light. Don’t use flash.
- Simplify the background. Avoid mundane or distracting details, such as an electrical outlet.
- Smooth the tablecloth, fluff the pillows, light the candles. Take a sample photo, then critique, adjust the scene, re-shoot.
- It’s not only okay to include people in the photo, but it also can be quite desirable to depict your target customers. If they’re guests, get their written permission. An email exchange will do. Better yet, enlist a handsome couple you know. You can coordinate what they’re wearing and send them off with a plate of brownies.
- If people are in your photo, remember that you’re not really photographing them as people. You’re photographing people enjoying an experience