We’re innkeepers. We’ve always safeguarded the privacy of guests who stay at Michigan Bed and Breakfast Association (MBBA) member inns. And if you are a visitor to this website, we care about your privacy, too.
If you visit laketolake.com:
- We collect and store for a period of 50 months or less the Internet Protocol, or IP, address of the device you use. Why? Because this site uses Google Analytics to tell us — only in aggregate form — information such as: the geographic location of devices; what times of day and of the week people are visiting the site; what pages are first visited; what pages people spend the most time on; how many users are first-time as opposed to returning visitors; which external sites referred traffic to our site, and what kinds of devices people are using.
- Information attached to IP addresses is not linked to personally identifiable information. It exist only in aggregate form. So, how might the data be used?
- If we know what type of content, people prefer — based on the amount of time they spend — we can provide more of it.
- When we know that more people favor certain types of devices or browsers, we make sure the site design and performance are optimized for those devices and browsers.
- If we learn, for example, that we don’t have much traffic in the wee hours of a Tuesday morning, that’s a good time to perform maintenance.
- If this year’s site’s traffic between Thanksgiving and Christmas seems lower or higher than prior years, we don’t have to guess. We can compare any two periods of time, up to four years and two months.
- If we know that traffic to our site that comes from Twitter is increasing while traffic from Facebook is decreasing, we can adjust our social media efforts.
The above are examples of the types of information collected and stored by MBBA when someone visits this website. For us, it’s all about knowing trends in use of the site so that we can improve it and better the many people who love Michigan bed and breakfasts.
This information is available electronically only to MBBA administrators. Periodic trend reports are prepared for the board of directors or members as pdfs or using a program such as PowerPoint. MBBA never publishes these reports. However, we may occasionally share broad information about trends with our innkeeping partners, such as CheckIn Michigan or the Professional Association of Innkeepers International.
If you email us or sign up for email, for programs or for our newsletter or buy a gift certificate…
… and in the process identify yourself, provide contact information, and/or disclose other personally identifiable information about yourself or other persons, we will store and act upon your information in the manner most appropriate to the situation. Examples:
- We will contact you if we need more information.
- If to respond to you we need to share information with, or gather information from, one or more third parties, we will do so. An example: If you inquire about a B&B where you can board your horse during your stay, we may share our reply with an innkeeper. If you inquire about joining MBBA, your email may be directed to the appropriate person.
- If you are signing up for a future event, we may store your information in physical or online folders about that event.
We will not add you to a mailing list — ours or anyone else’s — without your express consent.
We will disclose your identifying information to an appropriate third party only if, in good faith, we believe it is required because of an urgent or compelling situation, or a matter of law of legal process, or the need to protect the rights and property of MBBA or of others.
Most types of collected information described above are stored electronically, often encrypted, typically available to our administrators after logging in to the external providers’ websites. MBBA cannot be responsible for a breach that occurs on the sites of these providers. However, we periodically request or receive updates on our suppliers’ privacy and security measures.
For our office computers, MBBA administrators use secure and up-to-date password managers.
Where information you provided might exist in an email on MBBA’s computers, know that these devices are kept in secure, locked premises. If the information exists on paper, it is stored in locked filing cabinets and shredded when no longer needed.
Whenever you disclose personal or identifying information and convey it over the Internet, the confidentiality of information when it is in transit cannot be guaranteed. Email, for example, can be intercepted. We take every precaution at our end. However, this and every website should be used at your own risk, using your best judgment.