Webinars

This will include a general overview of GA-4 and a demonstration of signing up with a member inn’s site. Suggested- beforehand, log into your analytics to have permission at your property level and to ensure your analytics is enabled.   Homework, be able to log into your Analytics  (anlytics.google.com)

Byron’s Bio- Formally trained as an engineer & geophysicist. He was an innkeeper wearing all the hats, including designing the inn’s website, analytics, and paid marketing campaigns with Google & Facebook.

Homework – Signup for a free account on Canva

Heather’s Bio- Heather’s company, Forfeng Designs specializes in Internet marketing, culinary management, and hospitality photography. Heather is a creative, business-focused, technically savvy, and customer-oriented trainer.Forfeng Designs

Heather’s Bio- Heather’s company, Forfeng Designs specializes in Internet marketing, culinary management, and hospitality photography. Heather is a creative, business-focused, technically savvy, and customer-oriented trainer.

Gary’s Bio- Gary, founder of Brand Door, has assisted over 1,000 start-ups and existing companies in creating growth with company branding, marketing, advertising, PR relations, social media, access to capital, and business planning.

March 30, 2023- Andrew Juodawlkis– How to take a great food photo and edit it for social media.  Your homework will be to capture several photos on your phone and email them to [email protected] ahead of time and we can critique, praise and suggest improvements.

Valerie’s Bio- Valerie is an award-winning travel blogger that readers trust for in-depth advice and savvy travel tips. She has traveled worldwide, with her favorite destinations being Alaska, London, and Jordan. Valerie has worked with travel brands from Visit Indianapolis and Jordan Tourism North America to Select Registry and Ace Hotel. She also writes for publications AFAR, Lonely Planet, and Time Out.

Valerie is continuing to think this through for our benefit and is extending her presentation from her November 2022 Annual conference keynote speech.

Carol’s Bio- Carol, with her husband, Tom owned and operated a 12-guest room Select Registry Inn on Cape Cod for 12 years. While they owned their Inn, Carol and Tom formed Inn Advisors; a consulting partnership focused on teaching innkeeping from their own successful experience. They developed the “Innkeeping From the Innside” seminar providing a comprehensive view of acquiring and operating a highly successful B&B. Carol specializes in taking your Inn to the next level, planning for change, and planning your future strategy.