Webinars, Innsider Trading, Industry Education Schedules

Seven great webinars give a new zip to Zooming!
We can "Connect>Learn>Thrive" together during the winter months when there are few distractions.

Webinar - Each:   MBBA members $15:  Non-member- $20
Webinar - All:      MBBA members $90:  Non-member- $120
Signup and payment are Below!

But wait, there's more:

Insider Trading Over Coffee   1pm - free
Open Discussion - What's on your mind!!!
Wednesday,  January 25th, 1:00 p.m.
Wednesday,  February 22nd, 1:00 p.m.
Wednesday,  March 22nd, 1:00 p.m.
Wednesday,  April 26th, 1:00 p.m.
Wednesday,  May 24th, 1:00 p.m.

Enjoy a no-cost, no frills chat with your fellow MBBA innkeepers and aspirings at 1 p.m. on the last Wednesday of each month, January through April. Log in via Zoom or call in by phone. Everyone is invited.   Discussion topics are current, open, and unlimited. Check your inboxes for sign-in information at 11 a.m. on the morning of each 'Innsider' event. Every member gets an invitation; every member is welcome.

January 19, 2023 – Byron Cain- How to sign up for GA4-

This will include a general overview of GA-4 and a demonstration of signing up with a member inn’s site. Suggested- beforehand, log into your analytics to have permission at your property level and to ensure your analytics is enabled.   Homework, be able to log into your Analytics  (anlytics.google.com)

Byron’s Bio- Formally trained as an engineer & geophysicist. He was an innkeeper wearing all the hats, including designing the inn’s website, analytics, and paid marketing campaigns with Google & Facebook.

February 1, 2023- Heather Turner – Forfeng Designs – Designing Eye Catching Graphics, Using Canva and how to DIY videos

Homework – Signup for a free account on Canva

Heather’s Bio- Heather’s company, Forfeng Designs specializes in Internet marketing, culinary management, and hospitality photography. Heather is a creative, business-focused, technically savvy, and customer-oriented trainer.Forfeng Designs

February 23, 2023- Heather Turner- Forfeng Designs To advertise / not to advertise; Learning about free Digital opportunities

Heather’s Bio- Heather’s company, Forfeng Designs specializes in Internet marketing, culinary management, and hospitality photography. Heather is a creative, business-focused, technically savvy, and customer-oriented trainer.

March 2, 2023- Gary Heisey, The “Right Brand Strategy” for greater Inn success in 2023

Gary’s Bio- Gary, founder of Brand Door, has assisted over 1,000 start-ups and existing companies in creating growth with company branding, marketing, advertising, PR relations, social media, access to capital, and business planning.

March 30, 2023- Andrew Juodawlkis- How to take a great food photo

March 30, 2023- Andrew Juodawlkis– How to take a great food photo and edit it for social media.  Your homework will be to capture several photos on your phone and email them to [email protected] ahead of time and we can critique, praise and suggest improvements.

April 5th, 2023- Valerie Stimac- Valerie & Valise How to attract a younger traveler

Valerie’s Bio- Valerie is an award-winning travel blogger that readers trust for in-depth advice and savvy travel tips. She has traveled worldwide, with her favorite destinations being Alaska, London, and Jordan. Valerie has worked with travel brands from Visit Indianapolis and Jordan Tourism North America to Select Registry and Ace Hotel. She also writes for publications AFAR, Lonely Planet, and Time Out.

Valerie is continuing to think this through for our benefit and is extending her presentation from her November 2022 Annual conference keynote speech.

April 27, 2023- Carol Edmondson Inn Advisors- How to adapt your business model to the current environment

Carol’s Bio- Carol, with her husband, Tom owned and operated a 12-guest room Select Registry Inn on Cape Cod for 12 years. While they owned their Inn, Carol and Tom formed Inn Advisors; a consulting partnership focused on teaching innkeeping from their own successful experience. They developed the “Innkeeping From the Innside” seminar providing a comprehensive view of acquiring and operating a highly successful B&B. Carol specializes in taking your Inn to the next level, planning for change, and planning your future strategy.

Thank you Education Committee

Do you know that practically everything you enjoy about MBBA is the product of dedicated volunteer innkeepers? The annual webinar series and "Innsider Trading" are both projects of the Education Committee. This committee also oversees the online Member Forum and created the "Friends in Touch" program. In addition, its members lend a hand to the Conference Planning Committee.

Hats off and heartfelt thanks to these Education Committee volunteers:

Ken Andrus, Chair, Leonard at Logan , Grand Rapids
Marci Palajac, The House on the Hill B&B, Ellsworth
Ellen Alderink, Ludington House, Ludington
Brian King, Looking Glass Beachfront Inn, Grand Haven
Kjersten Offenbecker, The Nordic Pineapple, St. Johns
Jan Smith, Maple Cove B&B, Leonard

If you'd like to volunteer on an MBBA committee give Donna a call at 828-595-0253

Webinar Signup Form