New & Aspiring Innkeeper Workshop
Make Your Own Luck:
The Risks & Rewards of Innkeeping
It is said that “luck is the residue of design.” By thoughtfully designing your path to innkeeping, you’re sure to minimize your risks while making a little luck. Join us in interacting with and learning from the experienced innkeepers of the Michigan Bed & Breakfast Association. Representing a broad range of knowledge, geography and markets, our presenters will engage you in a fast-paced and comprehensive exploration of the risks and rewards of innkeeping.
DATE: Sunday, October 27, 2019
TIME: 10:00 a.m. to 4:30 p.m.
LOCATION: DoubleTree By Hilton Holland
Cost: $110 per person or $200 total for two attending as partners
10 – 10:15 a.m.
Introductions and Session Overview
10:15 – 10:45 a.m.
10:45 – 11:30 a.m.
WORTH THE GAMBLE PANEL
Innkeepers representing a broad base of experience and markets. The session will end with an open Q&A.
Brian King, Looking Glass Bed & Breakfast, Grand Haven
Diana Phillips, Knob Hill Bed & Breakfast, Flint
Cathy Russell, White Swan Inn, Whitehall
11:30 a.m. – 12:15 p.m.
LUNCH WITH THE INNKEEPERS
12:15 – 1:15 p.m.
A WINNING HAND: THE BASICS OF INNKEEPING
Participants will be presented the nine basic duties of innkeeping. This session will involve peer-to-peer exploration and learning and will include an analysis of their own knowledge, skills, and abilities. Intended to help participants recognize and celebrate their own strengths as potential innkeepers, and to discover where they might need to plan for outside assistance, and/or plan to acquire necessary skills.
Sandy Werner, Consultant, Motivating & Building Successful Innkeepers
Patrice Martin, Owner/Innkeeper, Hart House B&B
1:15 – 1:30 p.m.
1:30 – 2:30 p.m.
A ROYAL FLUSH: FIVE BEST PRACTICES PANEL
In a talk-show-style format, moderator Steve Gibson of the Kalamazoo House will interview each of five innkeepers, presenting on a particular area of expertise. The “Royal Flush” topics are:
§ Financing Your Inn: Ed Garner, regional director, Small Business Development center at Grand Valley State University
§ Managing Your Inn’s Finances: Al Martin, Hart House B&B
§ Marketing to a 21st Century Audience: Sandy White, marketing director, Michigan Bed & Breakfast Association
§ Crafting Your Competitive Advantage: Christine Shull, owner/innkeeper, The Painted Turtle Inn
§ Generating Revenue Beyond Room Rates: Each innkeeper panelists and your host will present his/her most successful strategy for increasing your inn’s revenue, over and above your room rentals.
2:30 – 3:20 p.m.
SPEED INNKEEPING ACTIVITY
The Royal Flush presenters will be stationed around the room. Participants will have the opportunity for ten minutes of one-on-one time with any of the presenters to ask more in-depth questions about the topic(s) of their choice.
3:20 – 3:30 p.m.
3:30 – 3:45 p.m.
THE BIG PAYOUT PANEL
The original three panelists will each share a 3-4-minute story that reflects the “Big Payout” of being an innkeeper.
3:45 – 4:15 p.m.
Wait: There’s more!
For those of you staying on for the 32nd Annual MBBA Innkeeper Conference, today is just the beginning. Did we mention deep discounts on conference registration rates for those who attend the workshop? See you Monday morning!
Immediately following the workshop on Sunday, we hope you plan to join us for great time networking over dinner. The event is optional and at an additional cost. Advance registration is necessary. Click here for details. Contact the office to register: firstname.lastname@example.org or 616-575-1610.
Become an MBBA Aspiring Innkeeper Member for shadowing and mentoring opportunities that exist only with MBBA.