Michigan Lake to Lake Bed and Breakfast Association (ML2L) was singled out in tourism awards handed out Monday in Kalamazoo by Michigan Gov. Rick Snyder.
The association collaborated with nine Michigan Inns and two other organizations to win the 2011 Governor’s Award for Innovative Tourism Collaboration in the category of tourism marketing and promotion. The other two organizations were Insideout Solutions, a Washington State web developer, and Travel Michigan.
Four awards were given in four categories at the annual Governor’s Conference on Tourism, which opened Sunday, March 20 and runs through Tuesday at Kalamazoo’s Radisson Plaza. ML2L’s president, Mike Venturini, accepted the award on behalf of the association. Along with his wife, Lori, Mike is the innkeeper/owner of Munro House B&B in Jonesville.
The bed and breakfast collaboration won for its cutting-edge website, new in 2010; for its successful use of blogging and social media; for e-marketing efforts through Pure Michigan; and for the avalanche of publicity and goodwill generated by 33 member inns’ participation in the B&Bs for Vets campaign.
“All this, starting with development of the new website last year, was the project of volunteers,” said Linda Singer, executive director. “I am proud of our members for pulling together so significantly, they earned the association statewide recognition. We are deeply honored.”
The other B&Bs named in the award as having played a significant role in aspects of the collaboration, are: Prairieside Suites Luxury B&B, Grandville; Adventure Inn, North Lakeport; Chateau Chantal, Traverse City; Grand Victorian Inn, Bellaire; The Kalamazoo House, Kalamazoo; Munro House, Jonesville; Sheridan House, Fremont; The State Street Inn, Harbor Beach, and White Rabbit Inn, Lakeside.
ML2L’s website can be found at http://laketolake.com. One of the original state B&B associations, ML2L is celebrating its 24th year of continuous operation as the only not-for-profit marketing arm and educational resource for the bed and breakfast industry in Michigan.