“Inn” Celebration 2022

…we made it through together!

November 1st & 2nd, 2022

At a Glance…


Tuesday, November 1st
8:30 a.m. – 12 noon
Innkeeping from the “Innside” – A view to your Innkeeping Success

Spend the morning and get the Who, What, When, Where, and Why from a successful Innkeeper who made her Innkeeping dream come true.  Every innkeeper and inn is unique, and your guests will be excited to experience what your future innkeeping success story will be. Afterward, enjoy a buffet lunch with a group of savvy and successful MBBA innkeepers.

Presented by Carol Edmondson, Inn Advisors

11 am-
Registration, Ice-Breaking, Lunch, and Vendor Tables

1:00 pm- 
President’s Welcome and Association Business Meeting

Presented by MBBA President Marci Palajac, Inn on the Hill

1:30 pm-
Understanding the New Generation of Travelers that want to “Live like a Local”

Welcome back savvy and award-winning travel blogger “Valerie and Valise” as she shares tips to attract and connect with the new modern-day traveler looking for adventure and ways to experience local customs, history, and food. Understand how to attract and connect with these guests in a safe and friendly way.

Presented by Valerie Stimac Bailey, Valerie & Valise

2:15 pm-

2:30 pm-
Understanding the importance of your Google Business Profile

Google Business Profile (GBP) is the way to get your business information straight to Google. GBP has gone through some recent changes – in this session, you’ll learn how to access and optimize your GBP so that your potential guests have the best information possible to make a booking decision. Understanding the new changes with Google Maps will be an integral part of this presentation.

 Presented by Annie Buck, Education Manager from Acorn

3:15 pm-
Social Media Marketing Tactics and Promotion Ideas that will drive guests to your inn

This workshop will help to get you up to speed with the latest trends in digital marketing and provide you with some fresh strategies to help you gain maximum results.  Learn valuable strategies and tips to help organize and master your day-to-day activities. Get valuable insights about social media advertising to help your business get the most out of your digital marketing efforts.

Presented by Brian Matson, Senior Director of Strategy & Education, Two Six Digital

4:00 pm-
Break with Craft Beer and Bites

4:15 pm-
Why the guest experience is always paramount!

Presented by Steve Short, Founder and CEO- of Frictionless Guest App

5:00 pm-
Join vendors for a Cash Bar Reception with a Jazz Performance from the East Grand Rapids High School  

7:00 pm-

Dinner Keynote: Michigan Tourism – Trends and what the future holds
Presented by Kelly Wolgamott (MEDC)  from Pure Michigan- Sponsored by Freemont Insurance


Wednesday, November 2nd

Breakfast on your own. Options at Amway include:

Starbucks opens at 6:30 am and is located on The Main Level of the Pantlind Wing

The Kitchen Counter by Wolfgang Puck opens at 7:00 am and is located on the Main level of the Tower Wing. Dine in or grab and go. Call (616) 776-6428 for carryout orders

9 am-
How to manage the ups and downs of innkeeping- short and long-term planning along with pivoting when necessary
Presented by Carol Edmondson from Inn Advisors

10 am-
The most boring topic you will hear today…or is it?”

Why do you need more work? Let me show you how to be prepared to step away at a moment’s notice and KNOW that your business will run smoothly in your absence.

Presented by Darci Bartlett from Spring Lighthouse

11 am-

11:15 am-

Elevating your Breakfast- Tips from a professional chef and educator

The innkeeper/owner at Newton of Ypsilanti is one of our newest members and is a professional chef and educator. Check Allison will share some of her tips to make your breakfasts deliciously modern yet rooted in the tradition that all of our guests love. She is an avid supporter of the farm-to-table movement of using locally sourced food that is nourishing and globally flavored.

Presented by Allison Anastasio, Last Bite Chef from Newton of Ypsilanti

Professional Chef Panel Discussion- we have many talented chefs amongst our MBBA innkeepers. We have asked them to share some of the new dietary trends they have experienced and how they deal with them. Open for questions for a lighthearted panel discussion and finale at our conference.

**Diane, from Greenleaf Manor
**Allison, Newton of Ypsilanti
Laura, Glen Arbor B&B
**Noelene, Sherwood Forest B&B  

12 noon-
Lunch Buffet 

Door Prize Drawings immediately follow. You must be present to win.


Conference Sponsors…


Acorn Marketing

Casablanca Ventures

Coldwell Bankers Real Estate

Freemont Insurance

Frictionless Guest App


Lady Americana Mattress

Serta Mattress

Sitronu Bath Products

The Insurance Shop of East Jordan

Touch Stay

Victorian House Scones

Innkeepers:  Register Here


Amway Grand Plaza
187 Monroe Ave. NW, Grand Rapids, MI 49503
Free in-room wireless internet. A breakfast buffet is provided in the conference area.
Conference discount rate: $139 + 15% taxes, valid Monday and Tuesday, November 1st & 2nd. Parking is $32 for self-parking and $35 for valet.
Reserve your room by October 10th to guarantee conference discount rate and availability.
For reservations,  call 800-253-3590

Use this link to make your reservation online and to receive the discounted rate: https://book.passkey.com/e/50357574

Be sure to specify you are with the Michigan Bed & Breakfast Association.


Registration Rates

Innkeeper Registration 
Through September 5th:
$225 for first inn attendee; and
$175 for each additional attendee from the same inn.
After September 5th: 
$245 for first inn attendee; and
$195 for each additional attendee from the same inn.

Non-Member Innkeepers:
Add a $50 guest fee to the total registration cost
regardless of the number of people attending from your inn.

(Non-member inns that join the association by end of 2022
get the $50 guest fee back as a credit against their annual dues.)

Vendor Showcase Registration
$195 for 1 exhibitor representative includes meals for 1
Additional attendees need to pay the cost of food as noted below:

Individual Meal Purchase

Tuesday Lunch as a guest of registered attendee:     $20
Keynote Dinner as a guest of registered attendee:     $40

Wednesday Breakfast as a guest of the registered attendee:       $20
Wednesday Lunch as a guest of registered attendee: $20

Guest meals must be ordered and pre-paid at least one week in advance.

Aspiring Innkeeper Workshop

This stand-alone event requires its own registration form and fee.
$75 per person for the morning session with Carol Edmondson

New and Aspiring Innkeeper Workshop Details

If you also wish to attend all or a portion of the Innkeeping Conference,
check the conference registration form.

 $100 for the Tuesday afternoon conference and dinner and $50 for the Wednesday morning conference. Total for all three -$225


Call the office: 828-595-0253
Email: donna@laketolake.com