Inn It to Win It!

October 27-29, 2019
Doubletree by Hilton – Holland

At a Glance….

10 a.m. – 4:30 p.m. 
New and Aspiring Innkeeper Workshop (Details)
“Make Your Own Luck: The Risks & Rewards of Innkeeping”

6 – 8 p.m.   
Winner, Winner, Sunday Dinner (Details)
Networking Dinner Event (optional, additional cost)
See cost and details

9 – 10 a.m.  
Building a Commission-Free Future
Presented by Ben Lloyd, Odysys, Inc.

10:10 – 11:10 a.m.
Protect Your Competitive Advantage
Moderated by Steve Gibson, Kalamazoo House
**Wynn Salisch, Casablanca Ventures
**Rich Fasi, Fremont Insurance
**ServSafe representative, compliments of MRLA

11:10 a.m. – Noon
Visit with Vendors
(Vendor area open today only, 11:10 a.m. – 6:00 p.m.)

Noon – 1:30 p.m.
Lunch and MBBA Annual Meeting

1:45 – 3:30 p.m.
Breakout Sessions
Choose one Breakout Session in each time slot

  • 1:45 – 2:30 p.m.
    ADA Compliance Issues Impacting B&Bs
    Presenter: Julie Brinkhoff, Great Plains ADA Center
    Planning Your Exit Strategy
    Presentor: Sandy Werner, former owner Hexagon House B&B
  • 2:45 – 3:30 p.m.
    Using Technology to Take Back Your Life and Delight your Guests
    Presentor: Steve Gibson, Kalamazoo House
    Dealing with Dietary Restrictions and Recipe Swap
    Moderator: Noelene Wilson, Sherwood Forest B&B
    Panelists: TBA

3:45 – 4:20 p.m. and 4:25 – 5:00 p.m.
Round Table Discussions
Choose to participate in 2 of 6 topics, each 35 minutes:             

  • MBBA’s Mentor Program
    • Moderator: Jan Smith, Maple Cove B&B
  • Book Direct Tips Exchange
    • Moderator: Ben Lloyd, Odysys
  • Contagious Disease Containment
    • Moderator, Sue Stejskal, Cimex Detector Canine Services
  • Creating “Offers” on the MBBA Website
    • Moderated by Sandy White, MBBA Marketing Director
  • ADA Q&A — All the Questions You’ve Wanted to Ask
    • Moderated by Julie Brinkhoff, Great Plains ADA Center
  • Preparing for Emergency Absences
    • Moderated by Linda Benson, Just Sitting Inn

5:00 – 6:00 p.m. 
Join vendors for a Cash Bar Reception

6:00 – 8:00 p.m.
Dinner Keynote: Hospitality & Tourism in the Stoned Age
Presented by John Lipford, J.D., Affiliate Professor
Grand Valley State University – Hospitality & Tourism Management program

And Sponsored By:
Fremont Insurance corporate logo


9:00 – 10:15 a.m.
Create New Revenue Streams Off Season
**Melanie Barnard, Candlelite Inn
**Jan Smith, Maple Cove B&B
**Patricia Widmayer, Glen Arbor B&B and Cottages
**Noelene Wilson, Sherwood Forest B&B

10:15 – 10:45 a.m.
Break to check out

10:45 – 11:45 a.m.
20 Proven Marketing Ideas to Drive Your Success
Presented by: Randy Bangs, Managing Partner, Get Heads in Beds

Noon – 1:30 p.m.
Farewell Lunch:
Secrets to Affordable Decorating
Presented by: Cheri Antozak, Owner, Interiors by Cheri and Prairieside Suites Luxury B&B

Door Prize Drawings immediately follow. You must be present to win.


Housekeeping Details

Innkeeper Registration
Register anytime during open hours:

Sunday, October 27, 2:00 – 5:30 p.m.
Monday, October 28, 8 a.m. – 6 p.m.
Tuesday, October 29, 8:30 a.m. – close

Vendor Registration and Set-Up
Monday, October 28, 7:30 – 11:00 a.m.

Vendor Tear Down and Move Out
Between 6:00 and 10:00 p.m. on Monday, October 28

Vendor Hall Hours
Monday, 11:10 a.m. – 6 p.m.
**11:10 a.m. – Noon:  Grand Opening/dedicated time**
**5:00-:6:00 p.m.:  Pre-Dinner Networking Reception (cash bar)**


DoubleTree by Hilton-Holland
650 E 24th St., Holland MI 49423
Free in-room wireless internet. Full breakfast buffet included in room rate.
Conference discount rate: $105 + 11% taxes, valid Sunday and Monday, Oct 27-28.
Reserve your room by October 1 to guarantee conference discount rate and availability.
For Reservations, book online or call 616-394-0111
Be sure to specify you are with the Bed & Breakfast Association of Michigan.

Cancellation Policy
Applies to all attendees in all categories.
Should a conflict arise, you may cancel your registration with full refund
by contacting the office up to two weeks prior to the event or by October 14.
After that date, no refunds are possible.


Registration Rates at a Glance

Innkeeper Registration 
Through September 30:
$225 for first inn attendee; and
$175 for each additional attendee from the same inn.
After September 30: 
$265 for first inn attendee; and
$215 for each additional attendee from the same inn.

Non-Member Innkeepers:
Add a $50 guest fee to the total registration cost
regardless of the number of people attending from your inn.

(Non-member inns that join the association by end of 2019
get the $50 guest fee back as credit against their annual dues.)

Vendor Showcase Registration
Member Vendors
$165 for 1 exhibitor representative
$240 for 2 reps from the same company

Non-Member Vendors
$250 for 1 exhibitor representative
$325 for 2 reps from the same company.
Additional reps from the same company only pay meal costs as below.

Individual Meal Purchase
Keynote Dinner as a guest of registered attendee:     $45
Monday Lunch as a guest of registered attendee:       $30
Tuesday Lunch as a guest of registered attendee:       $30
Guest meals must be ordered and pre-paid at least one week in advance.

Call the office for details: 616-575-1610

Aspiring Innkeeper Workshop

This stand-alone event requires its own registration form and fee.
$110 per person or $200 total for two people attending as partners ($20 savings)

New and Aspiring Innkeeper Workshop Details

If you also wish to attend all or a portion of the Innkeeping Conference,
check the conference registration form for discounts!


Call the office: 616-575-1610